Online Marketing by Flat World Knowledge

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From viral marketing and online advertising, to web public relations and search engine optimization, get all the essentials to online marketing with Online Marketing by Flat World Knowledge. With 426 practice questions, 19 mini-tests and 321 flashcards in addition to concise, easy-to-follow explanations you'll be making waves on the web in no time.

Topics Covered

Topics and concepts covered in Online Marketing by Flat World Knowledge

  1. Introduction to eMarketing
  2. E-mail Marketing
  3. Online Advertising
  4. Affiliate Marketing
  5. Search Engine Marketing
  6. Search Engine Optimization
  7. Pay per Click Advertising
  8. Social Media
  9. Crowdsourcing
  10. Viral Marketing
  11. Online Reputation Management
  12. Web Public Relations
  13. Web Site Development and Design
  14. Online Copywriting
  15. Web Analytics and Conversion Optimization
  16. Mobile Marketing
  17. Customer Relationship Management
  18. Market Research
  19. eMarketing Strategy

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